You Are Preparing a Summary Budget for an Advertising Campaign

You are preparing a summary budget for an advertising campaign in San Francisco. The contents of the table you have created so far are:
$$\begin{array} { | l | l | l | } \hline \text { Type } & \text { Location } & \text { Cost } \\\hline { \text { Web } } & \text { SFGate.com } & 25,000 \\& \text { Examiner.com } & 3,250 \\\hline { \text { Print } } & \text { San Francisco Chronicle } & 27,600 \\ & \text { San Francisco Examiner } & 15,300 \\& \text { San Francisco Magazine } & 12,400 \\\hline \text { Misc. } & \text { Taxi tops } & 18,000 \\ & \text { Muni bus stops } & 13,500 \\\hline\end{array}$$
What could you do to quickly make the table more attractive and easy to read?