Critical Thinking Questions Case 2-1
As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; which is a first meeting to discuss an advertising brochure for a new technology product.
On which activity should you focus today's meeting? ____
A) Selecting a Publisher template
B) Getting comparative bids from commercial printers
C) Brainstorming ideas for the brochure
D) Pick out watermarks and logos

Question

Quizplus · Accepted Answer

The first meeting to discuss an advertising brochure for a new technology product should focus on brainstorming ideas for the brochure. This initial creative process is essential for defining the brochure's content, theme, and approach before moving on to design specifics and printing logistics.