If a wholesale manufacturer gets a retail outlet for its goods through merger, this is a horizontal merger.

Name: If a wholesale manufacturer gets a retail outlet for its goods through merger, this is a horizontal merger.
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Quizplus · Accepted Answer

This is an example of a vertical merger, as it involves companies at different stages of production or distribution in the same industry (a manufacturer and a retail outlet). Horizontal mergers occur between companies at the same stage of production.

If a Wholesale Manufacturer Gets a Retail Outlet for Its