Under what conditions would it be appropriate to use a snowball sampling technique?
A) when the characteristic of interest to the study is a deviant one and only a small number of people who know one another are required
B) when your questionnaire can be administered in a narrow geographic area
C) when all you need to do is interview persons from a population where the sampling frame is known
D) when the researcher absolutely must have a sample that is representative of the population from which it is drawn

Question

Quizplus · Accepted Answer

Snowball sampling is most appropriate when the characteristic of interest is rare or hard to find in a population, and when the population is hard to access through traditional sampling methods. This method is commonly used in social sciences, psychology, and market research, especially when studying hard-to-reach populations such as drug users, sex workers, or criminal activities. Therefore, option A is the most appropriate answer as it highlights the need to access a small number of people who know one another and possibly share similar characteristics. Options B, C, and D do not necessarily require a snowball sampling technique.

Under What Conditions Would It Be Appropriate to Use a Snowball