The creation of shared meanings and definitions that motivate and justify collective action by social movements is called its

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The framing process involves creating shared meanings and definitions that motivate and justify collective action by social movements. Cause célèbre refers to a controversial issue or high-profile legal case that garners public attention. Rationalization is the process of making something more efficient or logical. Social rationale is not a commonly used term in sociology or social movements.

The Creation of Shared Meanings and Definitions That Motivate and Justify