Media richnessmost directly refers to ________.
A)the cost of the communication channel
B)the length of a written message
C)the amount of helpful cues and immediate feedback a medium provides
D)the level of the person who sends the message

Question

Media richnessmost directly refers to ________.
A)​the cost of the communication channel
B)​the length of a written message
C)​the amount of helpful cues and immediate feedback a medium provides
D)​the level of the person who sends the message

Quizplus · Accepted Answer

Media richness refers to the capacity of a communication channel to convey information with high fidelity and to provide immediate feedback. This includes the amount of helpful cues (such as tone of voice, body language, and context) that the medium provides, as well as the speed and interactivity of the communication. The cost of the communication channel, the length of a written message, and the level of the person who sends the message are not directly related to media richness.

Media Richnessmost Directly Refers to ________