In order to reduce cognitive dissonance, people may change their attitude, change their behavior, add consonant thoughts, change the importance of the dissonant thoughts, or reduce the amount of perceived choice they have.

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Cognitive dissonance theory suggests that individuals strive for internal consistency, and when faced with inconsistency (dissonance) between attitudes, beliefs, or behaviors, they may employ various strategies to reduce the dissonance, including changing attitudes or behaviors, adding new thoughts, altering the importance of conflicting beliefs, or adjusting their perception of choice, to achieve consonance.

In Order to Reduce Cognitive Dissonance, People May Change Their