In asking consumers what career its famous Barbie doll should pursue next,toymaker Mattel was using ________.
A)crowdsourcing
B)crowdstorming
C)crowdfunding
D)crowdmarketing

Question

Quizplus · Accepted Answer

Crowdsourcing is the practice of obtaining information or input from a large group of people, often through online platforms, which is exactly what Mattel did by asking consumers for their input on Barbie's next career. Crowdstorming involves generating new ideas through collaboration among a group of people, crowdfunding involves raising funds by obtaining small amounts of money from a large number of people, and crowdmarketing involves using social media and online platforms to engage with customers and promote a brand.

In Asking Consumers What Career Its Famous Barbie Doll Should