Texts and instant messages are not effective tools for digital marketing because they are too personalized.

Question

Quizplus · Accepted Answer

Texts and instant messages can be effective tools for digital marketing if used properly. Many businesses use SMS or text message marketing campaigns to reach customers directly, and instant messaging platforms like Facebook Messenger or Whatsapp can also be used to communicate with consumers and provide customer service. However, it is important to ensure that these messages are personalized and relevant to the recipient to avoid coming across as spam or intrusive.

Texts and Instant Messages Are Not Effective Tools for Digital