What is the most accurate statement about the use of blogs to provide up-to-date information to the press and the public?
A)Blogs that provide information to the press and the public should be written only by top managers.
B)Many companies now use blogs for crowdsourcing promotions to connect with their customers and to generate buzz that they hope will go viral on the Internet.
C)Blogs can replace other communication channels in a PR crisis or an emergency.
D)Blogs are usually used internally and are seldom used to provide company information to the press and the public.

Question

Quizplus · Accepted Answer

Many companies now use blogs for crowdsourcing promotions to connect with their customers and to generate buzz that they hope will go viral on the Internet. This statement accurately describes the use of blogs for providing up-to-date information to the press and the public. Option A is incorrect because top managers are not the only ones who can write blogs, and limiting it to them may limit diversity of perspectives. Option C is incorrect because while blogs can be a valuable communication tool during a PR crisis or emergency, they cannot replace other communication channels like press releases and media statements. Option D is incorrect because blogs are increasingly being used for external communication, especially with customers and stakeholders.

What Is the Most Accurate Statement About the Use of Blogs