Alonzo has just been assigned to create a blog to use for market research and viral marketing.What advice would you give him?
A)Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.
B)Use a variety of hard-sell tactics to get the word out about his company's products.
C)Realize that blogs are useful for getting feedback only from customers,not industry experts.
D)Alonzo should follow all these suggestions.

Question

Quizplus · Accepted Answer

Scrutinizing the blogosphere for buzz and for positive or negative postings about his organization and its products is crucial for Alonzo to gain an understanding of the market and the perception of his products. This will allow him to shape his viral marketing strategy based on a deeper understanding of his target audience. Using hard-sell tactics may turn off potential customers and damage the reputation of his organization. It's also not true that blogs are only useful for getting feedback from customers - industry experts can also write influential blog posts.

Alonzo Has Just Been Assigned to Create a Blog to Use