A group of new medical school students were told Look to your right and look to your left.Only one of you will still be here in two years.This is an example of using ________ to build rapport.

Question

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Personalized statistics were used to build rapport with the new medical school students. The statement created a sense of competition and also implied that the students should work hard to ensure that they are the one who stays. The personalized nature of the statement (looking to the right and left) makes it more impactful and memorable.

A Group of New Medical School Students Were Told Look