A global strategy:
A) attempts to provide a standardized product to all markets.
B) attempts to be responsive and sensitive to local needs and tastes.
C) focuses on local responsiveness and organizational learning.
D) is a cross between international and multinational strategies.

Question

Quizplus · Accepted Answer

A global strategy aims to provide a standardized product across all markets, minimizing variations to achieve economies of scale and consistency.

A Global Strategy