In setting business-level strategy,a manager evaluates the firm's internal resources to determine how to compete.

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Business-level strategy involves making decisions about how a company will compete within its chosen industry or market segment. To determine the most effective strategy, a manager must evaluate the firm's internal resources, such as its financial position, technological capabilities, and human resources, as well as external factors like competitors, customers, and industry trends. By understanding its strengths and weaknesses, a company can develop a strategy that leverages its resources to gain a competitive advantage.

In Setting Business-Level Strategy,a Manager Evaluates the Firm's Internal Resources