A supplier will tend to be powerful when industry participants do not face switching costs in changing suppliers.

Name: A supplier will tend to be powerful when industry participants do not face switching costs in changing suppliers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When industry participants do not face switching costs in changing suppliers, the supplier is less powerful because customers can easily switch to other suppliers, reducing the supplier's leverage.

A Supplier Will Tend to Be Powerful When Industry Participants