ColorZone,a cosmetics manufacturing company,introduced a new range of cosmetics targeting the younger population.The company spent a lot on advertisements in an attempt to reach more customers and increase sales.However,the money invested on promotion overweighed the sales profit in the initial months.From this scenario it can be inferred that the company is in the _____ of business.
A) final phase
B) growth stage
C) strategic phase
D) harvest stage

Question

Quizplus · Accepted Answer

The scenario suggests that the company has introduced a new range of cosmetics targeting the younger population, which implies that the company is still in the growth stage of business. The fact that the money invested in promotion outweighed the sales profit in the initial months further suggests that the company is still investing in expanding its customer base, which is typical of a company in the growth stage.

ColorZone,a Cosmetics Manufacturing Company,introduced a New Range of Cosmetics Targeting