The purpose of direct action is to

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Direct action aims to bring attention to a cause by actively engaging in tactics such as protests, sit-ins, and civil disobedience. The goal is to disrupt the status quo and bring issues to the forefront of public consciousness. While raising money and building a positive image can be important for achieving long-term goals, direct action is specifically focused on immediate impact and increasing awareness of a cause. It is also distinct from attempting to influence elections, which typically involves campaigning for specific candidates or policies.

The Purpose of Direct Action Is to