When deciding to engage in corporate social responsibility, a key factor when selecting activities is
A) how the social activity relates to the business activities of the corporation.
B) how much free publicity the corporation will get from the social activity.
C) whether the corporation is required to do the social activity by law.
D) whether the activity will result in short-term profit increases.

Question

Quizplus · Accepted Answer

When engaging in corporate social responsibility, it is important to choose activities that align with the business activities of the corporation. This helps to ensure that the social activity is meaningful and impactful, and reflects positively on the company's brand and reputation. Choosing an activity solely based on free publicity or short-term profit increases may not have the same level of positive impact and could potentially harm a company's reputation in the long run. Legal requirements may also be a factor to consider, but it should not be the only deciding factor.

When Deciding to Engage in Corporate Social Responsibility, a Key