Jim Johnson forms a dog walking business and advertises his services using a canine character called "Super Dawg." The advertisements featuring "Super Dawg" feature Johnson's name, address, and phone number for customers to contact. "Super Dawg" is most likely protectable as a
A) trademark.
B) copyright.
C) service mark.
D) commercial mark.

Question

Quizplus · Accepted Answer

"Super Dawg" is most likely protectable as a service mark because it is used to advertise and identify the source of Jim Johnson's dog walking services. A service mark is similar to a trademark but is used to identify and distinguish services rather than goods.

Jim Johnson Forms a Dog Walking Business and Advertises His