Sydney is developing a survey regarding the colors of clothes political candidates wear and their effects on voters. Respondents rate their level of agreement with each item on a scale of one to five. Item 4 states: "The color red is an indication of strong leadership qualities." Item 12 states: "The color red has no effect on my voting preferences." These questions seek to determine

Question

Quizplus · Accepted Answer

Internal consistency refers to the extent to which all items in a survey measure the same concept or construct. In this case, both items are related to perceptions of the color red in a political context, thus assessing the consistency of responses regarding this specific aspect.

Sydney Is Developing a Survey Regarding the Colors of Clothes