What is a rule of thumb approach in which we choose between alternatives based on emotional or "gut" reactions to stimuli?
A)Representativeness heuristic
B)Recognition heuristic
C)Affect heuristic
D)Availability heuristic

Question

Quizplus · Accepted Answer

The affect heuristic is a rule of thumb approach in which we choose between alternatives based on emotional or "gut" reactions to stimuli. It involves making decisions based on whether we have a positive or negative emotional response to the options presented, rather than objective reasoning or factual knowledge.

What Is a Rule of Thumb Approach in Which We