Any response followed by a pleasant or desirable outcome is likely to be repeated. At the same time, responses followed by unpleasant consequences are less likely to be repeated. According to the textbook, this is the law of

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The law of effect, proposed by Edward Thorndike, states that behaviors followed by satisfying consequences are more likely to be repeated, while those followed by unpleasant consequences are less likely to be repeated.

Any Response Followed by a Pleasant or Desirable Outcome Is