You see a phone number on television for a product you want to buy, but you can't find a pencil to write it down. As you are trying to memorize the number, you see another number appear in the next commercial for a second product you want to buy. Suddenly, you realize that you have forgotten the first number! This outcome is due to

Question

Quizplus · Accepted Answer

Retroactive inhibition occurs when new information interferes with the ability to recall previously learned information. In this case, the second phone number interfered with the memory of the first number.

You See a Phone Number on Television for a Product