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Homer and Marge Went to the Lexus Dealership to Buy

Question 7

Multiple Choice

Homer and Marge went to the Lexus dealership to buy a new car. When they walked in, none of the salespersons approached them because Homer and Marge's appearance didn't match that of someone they thought could afford to buy a Lexus. The salespeople relied on their __________ of a "Lexus buyer."


A) cognitive map
B) formal concept
C) schema
D) script

Correct Answer:

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