The aim of Watson's famous study was to show that one way we can come to have fears is to be:

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Watson's famous study showed that fears can be learned through classical conditioning, which involves associating a neutral stimulus (in this case, a white rat) with an unconditioned stimulus (in this case, a loud noise that elicits fear). Through repeated pairing of the two stimuli, the neutral stimulus (white rat) becomes a conditioned stimulus that elicits fear on its own. This is how little Albert learned to fear the white rat and other similar objects.

The Aim of Watson's Famous Study Was to Show That