The theory of consumer choice assumes that consumers attempt to maximize
A)the difference between total utility and marginal utility.
B)average utility.
C)total utility.
D)marginal utility.

Question

Quizplus · Accepted Answer

The theory of consumer choice assumes that consumers attempt to maximize total utility, which is the total satisfaction received from consuming a given total quantity of a good or service.

The Theory of Consumer Choice Assumes That Consumers Attempt to Maximize