A price searcher
A)faces a horizontal demand curve.
B)is a seller that searches for good employees and pays them a low wage.
C)is a seller that searches for the best location to sell its product.
D)is a seller that has the ability to control to some degree the price of the product it sells.

Question

Quizplus · Accepted Answer

A price searcher is a seller that has the ability to control the price of the product it sells, often through product differentiation, branding, or other forms of market power. This is in contrast to a price taker, who must accept the market price as given. Price searchers often face a downward-sloping demand curve, meaning that as they increase the price, they will sell fewer units of their product.

A Price Searcher