Some monopolistic competitive firms earn positive economic profits in the long run because

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Firms that have successfully differentiated their products can charge a higher price, resulting in higher revenue and, potentially, positive economic profits in the long run. In monopolistic competition, there are relatively low barriers to entry, which means that successful firms will face increased competition over time. However, if a firm's differentiation strategy is successful enough to maintain a loyal customer base, they may continue to earn positive economic profits even in the long run.

Some Monopolistic Competitive Firms Earn Positive Economic Profits in the Long