According to the median voter model, a candidate (in a two-person race)is more likely to label himself or herself a "middle-of-the-roader" than a conservative or liberal because

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According to the median voter model, candidates will label themselves as a "middle-of-the-roader" because they want to position themselves as being closer to the center of the political distribution than their opponent. This is because the candidate who is perceived as being closer to the median voter is more likely to win the election. The terms "conservative" and "liberal" are often associated with the extremes of the political distribution, and labeling oneself as such may push away voters who identify as centrists.

According to the Median Voter Model, a Candidate (In a Two-Person