Dawn is at the store and looking at running shoes.She knows a good quality pair of shoes costs $80 and a medium quality pair costs $50.In making her decision about which is a better buy, Dawn is influenced by knowing that a poor quality pair of shoes costs $30.This illustrates a(n):

Question

Quizplus · Accepted Answer

The attraction effect occurs when the presence of a third, less attractive option influences a decision between two other options. In this case, the poor-quality pair of shoes priced at $30 is the less attractive option, and it influences Dawn's decision between the good quality pair priced at $80 and the medium quality pair priced at $50. So, Dawn might perceive the medium quality pair as a better buy because it is closer in price to the poor quality option, making it more attractive. Therefore, the answer is A) attraction effect.

Dawn Is at the Store and Looking at Running Shoes