Starbucks is entering India via an alliance with the Tata Group.The next phase will likely involve opening Starbucks outlets in Tata's upscale Taj Hotels in India.These are examples of Market Penetration.

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These are examples of Market Development, as Starbucks is entering a new geographic market (India) and forming alliances to expand its presence. Market Penetration refers to increasing market share in existing markets.

Starbucks Is Entering India Via an Alliance with the Tata