The former chairman of Nestlé recently told an interviewer: "We are food and beverages.We are not running bicycle shops.Even in food we are not in all fields.There are certain areas we do not touch.Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?
A)customer value
B)competitive advantage
C)focus on specific food and beverages
D)myopia
E)policy of dealing only with Swiss businesses

Question

Quizplus · Accepted Answer

The chairman's comment emphasizes the principle of focus on specific food and beverages. Nestlé only operates in certain areas within the food and beverage industry and has a clear understanding of their strengths and limitations in those areas. This is an example of a focused strategy.

The Former Chairman of Nestlé Recently Told an Interviewer: "We