Coca-Cola achieved success in the Japanese market primarily by:
A) standardization of marketing mix elements.
B) global localization.
C) vending machine operations.
D) selecting market mix options.
E) homogenization.

Question

Quizplus · Accepted Answer

Coca-Cola achieved success in Japan by adapting its products and marketing strategies to meet local preferences and cultural nuances, a strategy known as global localization.

Coca-Cola Achieved Success in the Japanese Market Primarily By