All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except:
A)McDonald's standardizes some product elements and adapts others.
B)McDonald's standardizes some place elements and adapts others.
C)McDonald's standardizes some promotion elements and adapts others.
D)McDonald's standardizes some price elements and adapts others.
E)McDonald's standardizes all product elements.

Question

Quizplus · Accepted Answer

McDonald's is known for adapting its product offerings to meet local tastes and preferences in different markets around the world, while also maintaining some level of standardization. Therefore, the statement that McDonald's standardizes all product elements is incorrect.

All of the Following Correctly States McDonald's Approach to Standardization