The cell phone divisions of Toshiba,Sharp,and other Japanese companies prospered by focusing on the domestic market.When handset sales in Japan slowed a few years ago,the Japanese companies realized that Nokia,Motorola,and Samsung already dominated key world markets.Atsutoshi Nishida,president of Toshiba,noted,"We were thinking only about Japan.We really missed our chance." This example illustrates:
A) geocentric orientation.
B) regiocentric orientation.
C) polycentric orientation.
D) ethnocentric orientation.
E) poor globalization orientation.

Question

Quizplus · Accepted Answer

The statement "We were thinking only about Japan" suggests that the Japanese companies had an ethnocentric orientation, where they believed that their domestic market was the most important and that their products would be successful in other markets as well without much adaptation. However, this proved to be a missed opportunity as they were unable to adapt to the needs and preferences of consumers in other markets dominated by Nokia, Motorola, and Samsung.

The Cell Phone Divisions of Toshiba,Sharp,and Other Japanese Companies Prospered