Unilever,the Anglo-Dutch consumer products company,at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand.This is an example of:
A)ethnocentric orientation.
B)polycentric orientation.
C)regiocentric orientation.
D)geocentric orientation.
E)transnational orientation.

Question

Quizplus · Accepted Answer

This is an example of a polycentric orientation because Unilever adapted its product (Rexona deodorant) to meet the local preferences and requirements of various countries, resulting in multiple package designs and formulations.

Unilever,the Anglo-Dutch Consumer Products Company,at One Time Had 30 Different