Despite the impact of the driving forces, several restraining forces may slow a company's efforts to engage in global marketing.These restraining forces may include all of the following except:
A)management myopia.
B)national controls.
C)opposition to globalization.
D)newcomers from emerging markets.
E)organizational culture.

Question

Quizplus · Accepted Answer

The other options, management myopia, national controls, opposition to globalization, and organizational culture, are all potential restraining forces that could impede a company's efforts in global marketing. The presence of newcomers from emerging markets, however, is not generally considered a restraining force in this context. In fact, these newcomers may represent potential partners, competitors, or customers, and could ultimately help drive a company's global expansion efforts.

Despite the Impact of the Driving Forces, Several Restraining Forces