According to C.K.Prahalad and A.Hammond, the poor often pay higher prices for many goods, and so there is an opportunity for efficient competitors to realize attractive margins by offering quality and low prices.

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C.K.Prahalad and A.Hammond suggested that due to the lack of access to affordable alternatives, the poor often pay higher prices for goods. This creates an opportunity for efficient competitors to offer quality products at lower prices and capture a significant market share. As a result, these efficient competitors can realize attractive margins while catering to the needs of the poor. Therefore, the statement is true.