Global marketers should take note of the fact that almost half of the world's population is located in:
A)low-income countries.
B)lower-middle-income countries.
C)upper-middle-income countries.
D)high-income countries.
E)higher-middle-income countries.

Question

Quizplus · Accepted Answer

According to World Bank classification, lower-middle-income countries have a gross national income (GNI) per capita of $1,036 to $4,045. These countries have a population of approximately 3.2 billion people, which is almost half of the world's population. Therefore, global marketers should take note of this significant population size and their purchasing power, as it presents an opportunity for potential growth and expansion of their business.

Global Marketers Should Take Note of the Fact That Almost