According to Roger's diffusion theory,most customers will not purchase expensive products without the "hands-on" experience marketers call "trial."

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Roger's diffusion theory emphasizes the importance of the "trial" phase in the adoption process, where potential adopters can experiment with the innovation before making a full commitment, especially for expensive products. This hands-on experience helps reduce uncertainty and increases the likelihood of adoption.

According to Roger's Diffusion Theory,most Customers Will Not Purchase Expensive