European consumers have faced a number of food-related issues,including an outbreak of hoof-and-mouth disease and continuing concerns over mad cow disease.As a result,many are skeptical about GMOs (genetically modified organisms)and the benefits of eating food products that incorporate genetically engineered ingredients.As one French citizen noted recently,"We have a very risk-averse society that has been completely traumatized by food scares." Thinking about this situation in terms of Hofstede's cultural values framework,one might reasonably interpret this remark to indicate that France ranks relatively high in:
A)Power Distance.
B)Short-term Orientation.
C)Masculinity.
D)Uncertainty Avoidance.
E)Individualism.

Question

Quizplus · Accepted Answer

The remark about a "very risk-averse society" that has been "traumatized by food scares" suggests a high level of Uncertainty Avoidance. This dimension of Hofstede's cultural values framework refers to the extent to which a society feels threatened by uncertain or unknown situations. High Uncertainty Avoidance indicates a preference for clear rules and regulations, and a reluctance to take risks, which aligns with the concerns over food safety mentioned.

European Consumers Have Faced a Number of Food-Related Issues,including an Outbreak