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The Walt Disney Company's Decision to Build a Theme Park

Question 49

Multiple Choice

The Walt Disney Company's decision to build a theme park in France provides an excellent vehicle to understanding SRC (Self-Reference Criterion) .All of the statements listed below portray this meaning except:


A) Disney executives believed there is virtually unlimited demand for American cultural exports.
B) French are sensitive about American cultural imperialism.
C) Consuming wine with the midday meal is a long-established custom which was not realized by Disney executives.
D) Disney executives were blinded by their prior success and ethnocentrism.
E) The SRC can be a powerful negative force in global business.

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