The lesson that SRC (Self-Reference Criterion)teaches can be summarized as:
A) a person's perception of market needs is framed by others cultural experience.
B) perceptual blockage and distortion about cultures are hard to reduce.
C) unbiased perception is a vital and critical skill in global marketing.
D) unconscious reference to one's cultural values is critical in global marketing.
E) prior success and ethnocentrism can override the SRC.

Question

Quizplus · Accepted Answer

SRC highlights the importance of recognizing one's own cultural biases and the need for unbiased perception in global marketing to avoid misinterpretations and misjudgments.

The Lesson That SRC (Self-Reference Criterion)teaches Can Be Summarized As