Which of the following shows the correct order of the product adoption process?
A)evaluation → trial → awareness → interest → adoption
B)trial → interest → evaluation → awareness → adoption
C)interest → awareness → adoption → trial → evaluation
D)awareness → interest → evaluation → trial → adoption
E)adoption → evaluation → trial → interest → awareness

Question

Quizplus · Accepted Answer

The correct order of the product adoption process is: awareness (first, potential customers must become aware of the product), interest (then, they develop an interest in learning more about it), evaluation (next, they evaluate the product against their needs and other products), trial (after that, they might try the product to see if it meets their expectations), and finally adoption (if the product meets their needs, they adopt it). This sequence is best represented by option D.

Which of the Following Shows the Correct Order of the Product