Which of the following can negatively influence the rate of diffusion of an innovation?
A)substantial relative advantage
B)high compatibility
C)high complexity
D)divisibility
E)high level of communicability

Question

Quizplus · Accepted Answer

High complexity can negatively influence the rate of diffusion of an innovation because if a new idea or product is perceived as complicated or difficult to understand and use, potential adopters are less likely to adopt it.

Which of the Following Can Negatively Influence the Rate of Diffusion