If a marketing manager plans to enter the newly industrializing countries (NICs)or other Asia markets with a product that has proved to be successful in the home market,the product's diffusion processes are likely to be:
A) negligible since consumers will take time to assess the relative advantage.
B) much slower than in the home market.
C) much faster than in the home market.
D) similar to that in the home market.
E) less compatible in the Asian market.

Question

Quizplus · Accepted Answer

Newly industrializing countries and other Asian markets are experiencing rapid economic growth and improvements in infrastructure, leading to a rise in consumer spending. As a result, there is a high demand for new and innovative products. Therefore, if a marketing manager plans to enter with a successful product, the diffusion process is likely to be faster than in the home market due to the high demand for new and innovative products.

If a Marketing Manager Plans to Enter the Newly Industrializing