A few years ago, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player. DCC did more than allow users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. However, die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product. Which of the following statements based on adopter categories describes this?
A)early adopters bought, but innovators didn't
B)innovators bought, but early adopters didn't
C)innovators bought, and everyone else was a laggard
D)early majority bought, but late majority didn't
E)DCC was a laggard

Question

Quizplus · Accepted Answer

The description suggests that only the "die-hard audio buffs," who would fall into the innovator category, were interested in purchasing the Digital Compact Cassette player. The lack of interest from other adopter categories ultimately led to the discontinuation of the product. Therefore, option B is the most accurate choice.

A Few Years Ago, Philips Electronics Developed a New Consumer