Adopter categories are classifications of individuals within a market on the basis of their innovativeness.Recently Apple introduced the iPhone for which people waited in long lines before the doors opened.According to experts these 2.5% of people who bought the iPhone are categorized as:
A) early adopters.
B) innovators.
C) early majority.
D) late majority.
E) laggards.

Question

Quizplus · Accepted Answer

Innovators are the first 2.5% of the population to adopt a new product, characterized by their willingness to take risks and their eagerness to try new things, such as waiting in line for a new iPhone.

Adopter Categories Are Classifications of Individuals Within a Market on the Basis