Disney is hoping to appeal to India's family-oriented middle-class consumers; the core themes include "believe in yourself, express yourself, and celebrate your family." Disney is also using cable television for its program in a number of local languages and dialects.This is an example of:

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Disney is adapting to cultural differences and going native in emerging markets by focusing on core themes that appeal to India's family-oriented middle class consumers and by using cable television for its programs in local languages and dialects. This approach shows Disney's effort to understand and respond to the cultural nuances of the Indian market.

Disney Is Hoping to Appeal to India's Family-Oriented Middle-Class Consumers;