Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?
A) Researchers must be prepared for new parameters of doing business.
B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business.
C) Research may help reduce psychological overload.
D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market.
E) all of the above

Question

Quizplus · Accepted Answer

All of the factors listed may require adjustments to international marketing research. Researchers must familiarize themselves with the new parameters of conducting business, understand the cultural differences that may affect research, reduce psychological overload that may arise from unfamiliarity with the foreign environment, and broaden the definition of competitors as different competitive pressures may be present in the international market.

Which of the Following Environmental Factors May Require Marketers to Adjust